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Consumers perceive and accept many brands within a certain trade group in different manners. View points of Brand recognition is a man sees himself, brand positioning is this individual describes himself and brand knowledge position your brand is how others look at this individual. A business assembles its brand image through trade communication with its consumers.


Perspectives of Brand recognition is a man sees himself, brand positioning is how this person describes himself and brand knowledge is how others look at this person. Its brand image is built by a business through trade communication with its consumers.


The consumers interpret all obtained information and form a subjective perception of the brand or its image. Brand positioning, nevertheless, would be to let others remember your methods in this complex and drenched competitive environment (Graphic IV reveals the relationship among brand identification, positioning and consciousness).

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