Advertising Age, an authoritative advertisements magazine in the USA, published Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the arrival of placing”. In these four steps, the principal task of brand placing” is to have brand value and the brand recognition content orientation communications initiatively communicate with the goal consumers. The consumers form a subjective perception of the brand or its image and interpret all information that is obtained.
The image fundamentally expresses a method a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the firm can assemble a competitive advantage for its brand.
The image fundamentally expresses a way a consumer thinks about the feelings Position your brand and the brand the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the business can assemble a competitive advantage because of its brand.